Go To Market (GTM) is the most important strategic element of most organizations. A GTM strategy is essentially an action plan that specifies how a company will reach customers and achieve competitive advantage. The GTM strategy provides the blueprint for delivering a product or service to the end customer, taking into account such factors as market potential, pricing, product features and functions, quality and reliability, global supply chain management, customer service, and many other factors. A GTM strategy is (or should be) the complete business plan for new product development.
Based on years of direct product development experiences with clients and benchmarking data, about 80% of new products are either late to market, exceed the development budget, miss the target price and its negative operating margin impacts, and has significant commercialization issues after release. There are literally dozens of complex root causes for these outcomesbut they all point to [Read more…] about Achieve Superior Performance Through Go To Market (GTM) Excellence